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About The Catalyst Effect, Inc.
How We Evolved
The Catalyst Effect, Inc. is a California corporation
that was borne of the constant questions that kept coming up
about law firms needing to change. While there are numerous
individuals and groups that promote and advocate alternative
billing, guaranteed maximum pricing and other unique to the
legal world ways of running a law business, nobody has called
together the experts to describe the practical and functional
aspects of the 'new' business of law, until now.
Seeing that there was a continued interest in getting the
answers to the questions, what better way than to have the
industry experts provide the answers. We have pulled key industry
consultants and experts to share their answers.
For now The Catalyst Effect, Inc. is focusing on changing
the way law firms operate, but when new issues arise, The
Catalyst Effect will get working on getting answers to the
most often asked questions, whether that would be law firm
structure, management, marketing or even other professional
service industries.
Our Mission
Our goal is to provide the most up to date information
and wisdom of experts in the field, and make them available
to managers and decision makers at law firms. Working one industry
at a time, our focus for now will be for the overall improvement
of the legal businesses that are interested in embracing the
big picture for the future.
Michael Zolno, MA, MBA
Director, Chief Financial Officer
Michael, Business Strategist and Futurist, has worked with
a diverse range of businesses and organizations in developing
and overseeing the implementation of corporate plans, including
business plans, marketing plans and funding plans. Currently
he focuses on assisting law firms and attorneys in developing
their practice by becoming more profitable and client centric.
He has also assisted various companies in developing decision
support systems. Mr. Zolno’s approach is to produce
focused plans that are flexible and adaptive while emphasizing
implementation and evaluation.
Previously Mr. Zolno was involved with two start-up companies
where he had primary responsibility for marketing and planning.
These experiences brought him into contact with a wide range
of industries and organizations.
A graduate of the University of Illinois Chicago with an MA
in Psychology and Loyola University of Chicago with an MBA.
In addition, Mr. Zolno has extensive training in Group Facilitation.
He was the Executive Director for an international conference
held in Chicago in 2002, Chicago2002 Living he legacy –
A Gathering of Descendants of Shoah (Holocaust) Survivors
and their families. Mr. Zolno took the project from concept
? planning ? funding ? implementation. He has also taught
graduate level business classes and conducted numerous workshops
and seminars.
Bryan Weaver
Director
Bryan has an extensive background in business marketing,
technical-professional sales and entrepreneurial ventures.
Bryan has been the manager of business development for the
North American market including Mexico for a well respected
multi-national factory automation and engineering company.
He has experience as a technical sales engineer for an industrial
drilling company, and has been project manager for construction
projects as large as $40M.
More recently, Bryan has been actively involved with law
firms as both a technical advisor, and as a marketing consultant
to firms. With his years of experience working with some of
the world's largest corporations, Bryan has been able to see
role of marketing a bit differently than the traditional law
firm model allows. As an outsider, looking in, it is has been
easy for Bryan to spot the opportunities as well as the flaws
in the business of law.
He graduated from the University of South Florida with a
B.A. in Business Administration -Marketing, 1978, University
of Florida with a B.S. Industrial and Systems Engineering,
1985.
Contact us for more info
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